As an avid gamer in my younger days from games such as Neopets/Runescape to Maplestory/World of Warcraft, it is definitely interesting watching the rise of gaming companies. I remember the days when my parents (quite sure your parents said similar words) told me theres no future in playing games, how wrong they were!
Jokes aside, a recent news surfaced on how Epic Games, famous for their game Fortnite was kicked off Apple Store and Google Play Store. The reason for this was because Epic Games implemented a new update where it allows for its own in-app payment system, bypassing Apple’s standard 30% commission cut. Google Play kicked Epic Games off their platform as well; however, as Android works on an open platform, users are still able to download Epic Games onto their phone just not through Google Play Store.
Apple 1984 Advertisement
This brings us to an advertisement Apple placed out in 1984, which was later named as one of the top 50 greatest commercials!
The intended message of the advertisement, was shared by Steve Jobs during 1983’s Apple Keynote Address.
“…It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?…”
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Epic Games 2020 Advertisement
Now this is the video clip Epic Games recently shared. Like in the Apple’s advertisement, they are showcasing the female character as Epic Games in this regard is fighting Big Brother, replaced by the talking Apple.
Conclusion
Now, I have no clue where this would end up. However, Epic Games is definitely one gaming company I have my eyes on, especially how they have been challenging many platforms on this 30% commission cut, making it more difficult for game developers to succeed. This is definitely not their first run at a platform, where they previously have been challenging Steam as well in reducing this commissions cut.
On a side note, it is possible to participate in Epic Games growth by investing in Tencent, which owns a 40% stake in Epic Games!
The information provided by InvestingNook serves as an educational piece and is not intended to be personalised investment advice. Readers should always do their own due diligence and consider their financial goals before investing in any stock.
Disclaimer: The Author has vested interest in Tencent at the time of writing.
